Whether you’re blogging to improve your business’ rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you’re following the best practices with regards to search engine optimisation. If you’re writing on behalf of your business, then you’re going to need to make the most of a dedicated team to ensure that you achieve the best results. A professionalSEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence.
However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google’s search engine algorithms. If you aren’t at least moving in the direction with your content, then it’s possible that your blogging efforts could actually be harming your website’s overall rankings.
Identify The Goals Of Business Blogging!
Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. If you don’t know what you’re aiming towards, who you’re targeting or why you’re doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal.
It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. This is blatantly untrue and, so long as you follow the best practices, you’ll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential customers) to come back time and time again.
What critics tend to ignore is the fact that, above almost everything else, Google’s algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else. Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling.
The Top 11 Tips From A Professional SEO Agency To Create An Optimised Piece Of Content!
Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. If it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place.
If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business.
1. Always Think Before You Write!– Think hard about the overall message of your content, including the ideas that you are presenting to your readers. If you can’t firmly work out who you’re targeting, what message you’re sending out and what the purpose of your content is going to be, then it isn’t worth writing. It can be a great idea to write down the important questions and their answers so you can refer back whilst writing the content itself.
The questions to note down should include:
- WHO am I writing for?
- WHAT am I trying to say?
- WHAT do I want my readers to do once they’ve finished reading?
- AM I offering new information, or just rehashing content from elsewhere across the internet?
- WHY am I spending my time on this?
- WILL I be sharing this across social media, like Twitter and Facebook?
- IS this content relevant to my business?
- AM I filling in a gap in the conversation, or just echoing what everyone else is already saying?
- WHY would anyone read this blog post?
If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post.
2. Know Your Keywords Inside Out– Although they are said to have less of an impact than ever before, you still need to ensure that you include keywords and key phrases within your content. Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account. It is also worth checking out your main competition to see which keywords they are targeting.
Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term.
3. Plan Out The Structure Of Your Blog Post– Once you know what you’re going to say, it is always useful to plan out the structure of your post. Whatever kind of content you’re creating, whether it’s a traditionally laid-out post or a listicle, you need to know when and where you’re going to include your chosen information.
Your blog post needs to be composed split up into three main sections. These are:
- The Introduction – Here, you want to introduce the topic you’re addressing, your argument and really start to get your narrative voice/brand identity across within the first few sentences. By having a strong reflection of your entire content as well as your business in the first few lines, you can start to stand out from your competition and appeal to your audience immediately. If, for some reason, they dislike your brand identity, then this will put them off reading the rest of the article but it is unlikely they would become customers anyway.
- The Body – This is where the main part of your content is written. You want to get your arguments, evidence and opinions across as clearly and concisely as possible.
- The Conclusion – Finally, you want to write a paragraph or two summarising your body or, potentially, introducing an alternative viewpoint on the same subject. You need to ensure that you include your call-to-action (which we’ll cover later) within the conclusion as well.
Ideally, you want to plan out each of these points on a paragraph by paragraph basis. Before you know it, you’ll have a brief summary of your blog which can make the entire writing process much, much simpler.
Finally, you’re ready for the real writing to begin!
4. Make Paragraphs Make Sense– Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph.
Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you’ve just written comes in really useful!). You should try to get the main idea of the paragraph through in the first sentence and spend the rest of the paragraph simply expanding, discussing or refuting the original statement.
Paragraphs make the content much easier to read and engage with, and few potential customers will strain their eyes to read content that you’ve created.
5. Don’t Be Afraid To Use Headings– One feature that many people seem afraid to utilise in their blog posts tends to be headings. Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation.
Headings can help Google to grasp the main topics within your post which, if it’s a long piece of content, can often be varied. By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing.
Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. These can help people to quickly scan the page and find the information they’re looking for.
Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive.
6. Use Signal Words For Readability– Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally.
Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be.
These can be a great way to structure content within the content itself, rather than relying completely on the webpage’s presentation.
7. Always Consider The Length Of Your Article– Google, and other search engines like Yahoo and Bing, all tend to love longer content. However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away. You should never create a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously long.
First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. Ideally, you want to include your key phrases at no more than 2 percent to prevent suspicions of keyword stuffing. Many content creators tend to operate on a maximum of 1 keyword mention every 300 words.
8. Don’t Be Scared To Link Around– Whether you’ve already written content on a similar topic, or there’s a great source that you’ve been using to learn more about your niche, it can be a great idea to link to it. Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers.
Linking your keywords to a relevant page on your website - for example,SEO agency– can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word.
9. Let Other People Read Before Publishing– Even if you’re working with a small team, it can be extremely useful to ensure that your content is proofread by somebody else before you hit the publish button. They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across.
If you choose to work with a professional SEO agency, then you’ll be able to make the most of a professional team of writers, with professional proofreaders to ensure that your content is of the absolute highest quality.
10. Include A Call To Action– This is where you encourage the reader to engage with your business on a more rewarding scale. For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly.
By providing contact information, or links to your social media, you can make their conversion much more likely.
11. Don’t Forget To Add Content On A Regular Basis– By continuing to add content and informative writing to your website, you’ll be able to tell search engines that your website is still being maintained and hasn’t just been left to itself. If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis.
If you’re going to undertaken business blogging for SEO purposes, you need to be aware that it takes a lot of time, and that it can be a while before you really start to reap the benefits. That’s why you’re better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online presence that appeals to both users and search engines.
Choose SEO Junkies For Effective Search Engine Optimisation, Blogging And More!
As the UK’s leadingSEO Agency, we’re proud to offer a diverse range of services to ensure that you can make the most of your online presence. Thanks to the expert blogging,copywritingand technical services that we can provide, we’re able to help you get practical results from your search engine optimisation.
For more information, please don’t hesitate to get in touch with our team today on 0118 380 0203. Alternatively, you can email any questions or concerns email@example.com we’ll get back to you as soon as we can. You can also follow us on Twitter by heading over to@seojunkiesand following us for the latest SEO and content marketing updates and advice!
Publish consistently after launch; one study found that having at least 24 blog posts can increase traffic to your blog by 30%, and having more than 50 posts can lead to a 77% boost in traffic. In general, longer posts are better—both for search engine optimization (SEO) purposes and for your visitors.How can I start SEO as a beginner? ›
- Step 1: Find keywords.
- Step 2: Put keywords in the page title.
- Step 3: Put keywords in the page URL.
- Step 4: Put keywords in your meta description.
- Step 5: Put keywords in your H1 text.
- Step 6: Use keywords in the page's content.
- Step 7: Build links to your website.
- Step 8: Monitor your rank.
- Choose blog topics with keyword research.
- Write a compelling blog post title.
- Outline your blog post with SEO in mind.
- Use keywords strategically throughout the blog post.
- Make sure your blog post covers your topic completely.
- Add SEO-optimized images and videos.
Publish consistently after launch; one study found that having at least 24 blog posts can increase traffic to your blog by 30%, and having more than 50 posts can lead to a 77% boost in traffic. In general, longer posts are better—both for search engine optimization (SEO) purposes and for your visitors.Can I teach myself SEO? ›
So yes, you can do SEO on your own.
The only question is whether you are willing to invest some time into learning all the aspects of SEO, or you'll hire a professional and invest your time into something else.
Search engine optimization does not require a professional. Companies with small-to-medium websites and an SEO-friendly content management system or ecommerce platform can do much of the work in-house. Here are my top 10 do-it-yourself SEO tips.How do I get my blog noticed? ›
- Keyword research. ...
- Write great content. ...
- No blog is an island. ...
- Guest blogging. ...
- Influencer marketing. ...
- Get involved with the press. ...
- Invest in on-page assets to boost shareability. ...
- Social Media.
How Many Keywords to Use in a Blog. The general rule of thumb is to use three to four keywords per post. That should be one head or main keyword, and a few long tail keywords (or at least variations of the main keyword).What is the best day to post on blog? ›
Blogs: The most popular days for posting to blogs are Tuesday and Wednesday, and the most popular time is between 11 AM and 12 PM; the most effective day is Saturday, and the most effective time is between 12 AM and 1 PM.What is the best day to publish a blog post? ›
Morning posts tend to have higher click-through rates. Research suggests Mondays are best for website posting, especially when it comes to higher page views and more traffic. Social media blogs posted on Sundays can mean more views and higher share rates.
You should probably plan to publish about three blog posts per week, minimum, to make money as a blogger. Do some testing to see if need to increase your publishing volume. You should also test other factors, like the length of your blog posts.What are the 3 core must haves of SEO? ›
The Three Pillars Of SEO: Authority, Relevance, And Experience.What are the 4 important stages in SEO? ›
There are 4 stages of SEO: keyword research, readability check, linking, and marketing. While each is important on its own, you'll see the best results by ensuring the stages are supporting one another.Why is SEO so difficult? ›
One of the things about learning SEO that can be challenging is the amount of information you need to read and process. You need to become familiar with powerful tools like Google Analytics, SEMRush, and Moz, which involves a lot of reading and practice.Can you learn SEO in 3 months? ›
Experts say it usually takes one to three months to learn the foundations of SEO and a year or more to master the practice fully. The length of time it takes to learn the basics of SEO depends upon several factors.How can I get SEO with no experience? ›
- Take an SEO course (or several SEO courses)
- Learn SEO by optimizing their own website.
- Work at a marketing agency.
- Take on SEO clients.
- Get an online SEO certification or degree.
- Work as an “in house” SEO professional.
Learning all the intricacies of SEO in a single day is not a realistic goal. SEO is a multifaceted and constantly evolving field that requires significant time and effort to grasp fully.How much does an SEO person cost? ›
Small scale SEO pricing packages range between $400-$900 per month. Comprehensive Local SEO services can be as much as $4,000 per month. Most businesses have budgets that range from $500/month to $10,000/month. Large SEO projects cost an average of $1,500-$5,000 per month.How can I practice SEO at home? ›
- Understand the Goal of SEO.
- Master Keyword Research.
- Know the Difference Between On-page and Off-page SEO.
- Learn to Identify UX Signals.
- Embrace SEO-friendly Content Creation.
- Start Link Building.
- Improve Your SEO Know-how with WebFX.
- Step 1) Create Great Content For Your Blog. ...
- Brainstorm and research high traffic keywords. ...
- Write a headline to sell people on your article. ...
- Create a top list article around keywords. ...
- Make Sure Your Blog Post Looks Amazing. ...
- Step 2) Search Engine Optimization.
- Publish Long-Form Blog Posts. ...
- Write About Trending Topics. ...
- Use Long Blog Post Headlines. ...
- Comment on Related Blogs. ...
- Repurpose Content For Different Platforms. ...
- Promote New Content In Email Newsletters. ...
- Guest Blog On Legit Blogs In Your Niche. ...
- Optimize Your Blog Posts For SEO.
Bloggers should have at least 10 to 15 posts ready to post before launching their blog in order to bring in meaningful traffic. Of course, that's just to start your blog. To build a decent following and sustain good traffic, you need to keep adding new blog content regularly.How long should a blog post be? ›
Although your blog post length may vary depending on your topic and audience, it is often best to aim for about 1,500 to 2,000 words for articles or posts.How do you write SEO in 4 easy steps? ›
- Gather research in Topic Research and the Keyword Magic Tool. ...
- Analyze keywords by Keyword Difficulty. ...
- Generate an SEO Content Template and outline your content. ...
- Grade yourself as you write with the SEO Writing Assistant.
Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.How do I get my blog to show up on Google? ›
- Sign in to Blogger.
- In the top left, choose a blog to list.
- From the menu on the left, click Settings.
- Under "Privacy," turn on Visible to search engines.
Some people can turn out a 500-word blog post in 30 minutes — and some people can't even do it in hours. It depends on the writer and how familiar they are with the topic. Freelance writers working in the industry can write a 500-word article in less than 1 hour.How do I make my blog rank higher on Google? ›
- Find niche topics (and relevant keywords)
- Utilize Keywords.
- Create Buyer Personas.
- Publish long content.
- Increase page loading speed.
- Optimize images.
- Increase dwell time.
- Reduce Bounce rate.
- Don't: Ramble with run-on sentences that just keep on dragging or lengthy texts.
- Don't: Try to cover too many topics at once. ...
- Don't: Use profanity or unprofessional language.
- Don't: Use other people's stuff without permission and credit.
- Tuesday afternoon/evening — for social shares.
- Friday afternoon/evening (and/or typical local paydays) — for affiliate link clicks and purchases.
- Sunday — for less competition.
- Evenings and weekends — for non-time-specific opinion/longer pieces.
Getting over 1,000 views per day is good for a blog.
This is if you're trying to monetize your blog. If you're starting a new blog or are simply looking for a creative outlet, then 100 views a day is plenty good.
On average, it takes 2-4 years to build a successful blog. Around the 2-year mark, you should have enough content and a large enough audience to begin experimenting with different monetization methods.How long before blog gets traffic? ›
Blogging is a long-term investment
In most cases, you won't start to see significant traffic to your blog for several months. Some say from three to six months, and others say 12-18 months.
On average, it takes anywhere from 3 to 6 months to gain traction in search engines, assuming you are publishing high-quality content, targeting the right keywords, and building backlinks. If you are targeting low-competition keywords, you may start to see organic traffic within a few weeks.How long does it take to make $100 blogging? ›
You should try to spend at least 2 hours per day working on your blog. You could see your first $100 month after anywhere from 200-1000 hours. Your budget- Depending on your niche, you may be able to speed up growth investing in your blog.How much money can I realistically make blogging? ›
Finance blog Millennial Money reports that after just two years of building traffic and subscribers to this type of a website, bloggers can make upwards of $100,000 annually. Within the first year, bloggers can make $500-$2,000 per month. As you can see, you can earn a wide income range as a blogger.What is the SEO triangle? ›
The SEO triangle is our model for focusing on the needs and wants of users. And avoiding some common pitfalls: If you don't have optimised content, users will search but they won't find your stuff.What are eat signals? ›
E-A-T signals what Google and potential customers are looking for—expert-level content that answers all the right questions. E-A-T first showed up in Google's Search Quality Guidelines in 2014 and has progressively become one of the most important aspects of SEO.What are the 5 ingredients for SEO? ›
- Know who you're cooking for.
- Feed them something delicious.
- Make them come back for seconds.
- Use unique ingredients.
- Clear the pests from the kitchen.
Step 1: Find keywords. Step 2: Put keywords in the page title. Step 3: Put keywords in the page URL. Step 4: Put keywords in your meta description.
An SEO strategy infers the entire process of organizing a website's content strategy by topic to increase the likelihood of appearing on search results. It's the process followed to maximize the opportunity to attract organic traffic from search engines.What are the 7 types of SEO? ›
- On-page SEO. Our Beginners Guide to SEO outlines the basics of search engine optimization, and on-page SEO is one of the easiest and most common ways to boost site visibility. ...
- Off-page SEO. ...
- Local SEO. ...
- Technical SEO.
- Update your page experience: core web vitals. ...
- Crawl your site and look for any crawl errors. ...
- Fix broken internal and outbound links. ...
- Get rid of any duplicate or thin content. ...
- Migrate your site to HTTPS protocol. ...
- Make sure your URLs have a clean structure.
- Google Analytics and Google Search Console. Level: Beginner through to advanced. ...
- Clearscope. Level: All levels. ...
- Semrush. Level: Intermediate through to advanced. ...
- Ahrefs. Level: Advanced. ...
- Moz. Level: Beginner through to intermediate. ...
- Surfer SEO. Level: All levels. ...
- SE Ranking. Level: All levels. ...
Many SEO professionals began their careers in traditional marketing roles before focusing on SEO, but this isn't a hard-and-fast rule. To become an SEO specialist, you don't need any specific background experience.How to get SEO clients with no experience? ›
- Do Free SEO Site Audits. ...
- Specialize in a Specific Niche. ...
- Partner With a Design Agency. ...
- Speak at Marketing Conferences. ...
- Publish “Pillar Content” ...
- Share Your SEO Expertise On Social Media. ...
- Send (Non-Spammy) Outreach Messages on LinkedIn. ...
- Create Monthly SEO Packages.
- Brush up on your SEO skills. ...
- Create a personal website. ...
- Update your resume and portfolio. ...
- Dedicate time to thought leadership. ...
- Reach out to your existing network, while also making new connections. ...
- Consider your pricing strategy. ...
- Build your SEO toolkit.
Google SEO Fundamentals by UC Davis
However, Google recommends a free online SEO certification course called Google SEO Fundamentals which is part of an SEO Specialization series created by the University of California, Davis, and powered by Coursera.
One of the things about learning SEO that can be challenging is the amount of information you need to read and process. You need to become familiar with powerful tools like Google Analytics, SEMRush, and Moz, which involves a lot of reading and practice.What are entry level SEO tasks? ›
An entry-level SEO job is a digital marketing position that involves optimizing websites for search engines to improve their visibility and rankings in search engine results pages (SERPs). It typically involves basic SEO tasks such as keyword research, on-page optimization, link building, and website analytics.
These include social media marketing, email marketing and lead generation. They also include search engine optimization, or SEO. Experts on Upwork offering this type of marketing charge as much as $125 per hour.Can I learn SEO without coding? ›
The short answer is: no, SEO typically doesn't require much (or any) hands-on coding. You can absolutely do a fine job of SEO without touching code.Where can I practice my SEO skills? ›
- Web-Savvy-Marketing. Web-savvy marketing is a platform that specializes in growing your web presence. ...
- SEO 101. The absolute basics as written by Jill Kocher. ...
- Google. ...
- Moz.com. ...
- Search Engine Watch. ...
- Webmaster World. ...
- Search Engine Journal. ...
- Search Engine Land.
Most businesses paying a monthly retainer for SEO will pay between $500 to $1,500 per month. For those paying by the hour, $75 to $100 is the most popular hourly rate. For one-off SEO projects, $2,501 to $5,000 per-project is most common.How much do SEO freelancers make? ›
|Annual Salary||Monthly Pay|
- Publish Relevant, Authoritative Content. ...
- Update Your Content Regularly. ...
- Metadata. ...
- Have a link-worthy site. ...
- Use alt tags.
One of the main reasons why most beginner freelancers fail is due to poor planning. Many people jump into freelancing without taking the time to plan out their strategy or create a solid business plan.